Thoughts on Consmr
My friends all know how happy I am to see a service like Consmr to come into existence, mostly because it totally fits into how much time I spend looking for the new product in supermarkets (buying CPG products on Amazon is boring).
Recently they launched their iPhone app and it’s a breeze to use. Scan a barcode and if it’s in the system, you get the product’s reviews and alternative suggestions (the where-you-can-buy-it Nearby function is still lacking however). There is also the “Search” and “Discover” functions where you can browse through CPG categories, as well as other recent “popular” reviews (a bit like the Instagram concept).
What I think is missing in this iteration are two things:
- A to-do list. It simply gets people to open up the app more, providing value even if he is the only person using this service. If you are the non-curious type or the shop-everything-based-on-weekend-paper-coupons type, this app will feel cool for 5 minutes and you’ll forget about it. You don’t care about the ratings for Red Bull, even if it’s rated as a 1 you’ll still get it; or alternatively, you see Monster on sale this week and you’ll get that instead. Ratings don’t matter in this case. But with a to-do list, especially if the to-do list is linked to product suggestions, people at least have to open the app every time they are shopping (bolstering engagement) and the product suggestions will serve as a great platform for future monetization (Hey you want to buy Red Bull? Try the new Monster Lime! - Sponsered by Monster)
- A way to submit reviews via mobile. And I don’t just mean within an app. I think people should be able to submit reviews via SMS, WhatsApp, iMessage, email, app, etc. Basically any channel available should be made available. Because CPG products can be a very at-the-moment thing (you had a bag of chips, hated it and threw it out), by the time you get access to a computer you may completely forget what brand/flavor of chips you just had. How are you going to complain about it? It severely limits the # of reviews the site can get, which happens to be the backbone of the entire service.